Luxury deals over Dh7 million in the capital alone accounted for Dh6.3 billion in just the first four months
Published: Fri 18 Jul 2025
What sets Al Jurf apart is its location along Sheikh Zayed Road, making it easy for residents to get to both emirates.
Along the peaceful shores between two of the world’s most dynamic cities — Dubai and Abu Dhabi — lies Al Jurf, a hidden gem that is quickly becoming one of the country’s most desirable beachfront destinations.
What sets Al Jurf apart is its location along Sheikh Zayed Road, making it easy for residents to get to both emirates. Only a short drive from key hubs like Palm Jebel Ali, Al Maktoum International Airport, Zayed International Airport, and the upcoming Disneyland in Abu Dhabi, Al Jurf provides unmatched connectivity.
Set against the backdrop of a preserved natural reserve, Al Jurf features a coastal setting alive with native wildlife, fresh sea breeze, and lush greenery.
As Abu Dhabi’s property market continues to see sharp momentum in 2025, Al Jurf’s appeal is supported by strong fundamentals. According to the recent ValuStrat research report, residential prices in the capital rose by 7.2 per cent annually in Q1 2025, with villa prices up by 9.7 per cent and apartment prices increasing by 4.5 per cent.
According to Dubizzle data, Abu Dhabi’s luxury villa segment has experienced comparatively moderate increases of 5 per cent to 10 per cent in the first six months of this year.
Further reinforcing this trend, the Abu Dhabi Real Estate Centre (ADREC) reported a 34.5 per cent increase in overall real estate transaction value in Q1 2025, reaching Dh25.3 billion. Luxury deals over Dh7 million alone accounted for Dh6.3 billion in just the first four months — more than half of which came from ultra-luxury homes valued above Dh10 million.
Rental yields in Abu Dhabi are equally attractive — averaging 8.3 per cent for apartments and 6.7 per cent for villas — making beachfront residences here a strong proposition not just for end-users, but also for investors seeking capital growth and income stability.
This rise in value is also being driven by a sharp uptick in branded residential offerings. Abu Dhabi’s luxury property market has seen a fourfold increase in branded residences in 2025 alone. Projects affiliated with global names like Jacob & Co., and Elie Saab, are reshaping investor preferences, often commanding price premiums.
The natural environment inspired Ohana Development to introduce its latest and most ambitious branded residence project in Al Jurf — Jacob & Co. Beachfront Living by Ohana. This development reimagines luxury living on the UAE coastline. It blends the charm of Al Jurf with the style and innovation of a globally recognised brand, providing private beach access, stunning sea views, and a range of thoughtfully designed amenities.
The community features 457 homes that comprise sea-view apartments, villas, penthouses, Sky Mansions, and beachfront mansions, all capturing the essence of refined coastal living. Each unit reflects Jacob & Co.’s bold design ethos.
“Al Jurf represents a unique vision for beachfront living,” says Husein Salem, CEO of Ohana Development. “With strong market fundamentals and limited new supply, our residences are designed to offer a distinctive lifestyle and long-term value.”
Mustafa El Sammak, COO of Ohana Development, adds – “As interest in off-plan properties increases, we’re seeing more buyers prioritise a genuine sense of place. Al Jurf offers a natural setting and community environment, reflecting what many homeowners now seek in Abu Dhabi’s evolving real estate landscape.”
