Last updated: May 23, 2025 | 06:45
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Dubai Investments eyes replicating its successful business model
Industrial area in Dubai Investments Park
Furthermore, Dubai Investments Park was one of the most preferred locations in the affordable properties segment, according to the UAE’s largest classified platform, dubizzle’s first-quarter report, boasting up to 8.79 per cent return on investment for apartments and 12.16 per cent for villas.
The expansion
The success of Dubai Investments Park led the company to create subsidiaries to capitalise on the potential of the property segment. Properties Investment was established in 2002 to manage the Green Community in Dubai Investments Park. To build high-quality developments across the emirate and beyond, Dubai Investments Real Estate was set up in 2006, which developed several projects including residential buildings, staff accommodations, warehouses and residential communities such as Ritaj and Mirdif Hills. Dubai Investments also entered into a joint venture with Fujairah Investment Establishment to set up Al Taif Investment, which built the Al Taif Business Centre, a residential, retail, hospitality and offices development in Fujairah.
Danah Bay – luxury living on Al Marjan, Ras Al Khaimah
Leveraging its expertise in the sector, Dubai Investments launched its most ambitious project to date, Danah Bay on Al Marjan Island, Ras Al Khaimah in 2022. The Dh1-billion beachfront community in one of the region’s most desirable and rapidly growing destinations marks Dubai Investments’ entry into the luxury segment. With 189 landside and breakwater villas and townhouses, the 143-unit Al Danah Residential Tower that includes apartments and penthouses, and a four-star, 300-room Grand Millennium Resort, Danah Bay is unlike any project it has developed up until now in terms of scale or scope.
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Danah Bay on Al Marjan Island, Ras Al Khaimah
Not surprisingly, construction has proceeded smoothly with phase 1 nearing completion and 151 villas set for handover this quarter. Phase 3 is expected to be finished in the third quarter of the year, which includes the development of exclusive breakwater villas on the man-made island. Construction on both Al Danah Residential Tower and Grand Millennium Resort are on track to be completed in the third quarter of 2026 and third quarter of 2027 respectively.
Building a diversified property portfolio
Big ventures aside, Dubai Investments has also been adept at identifying and catering to customer demand. The launch of the Dh300-million Violet Tower in Jumeirah Village Circle last year, scheduled for completion in the fourth quarter of 2026, was in response to the need for upscale residential buildings that offer luxury as well as practicality.
At the beginning of the year, the company announced Asayel Avenue, a premium residential cluster in Mirdif Hills that offers sophisticated, community-based lifestyle. Construction has begun on the Dh400-million project, with plans for completion in the second quarter of 2027.
