Thoughtful design, a coveted address, and Palma’s track record set this project apart
It isn’t easy to find a Dubai property that balances the promise of substantial returns with a genuine sense of place. But every so often, a project comes along that offers something more than numbers on a page.
Serenia District, Palma Development’s newest launch, is made for those who have watched Dubai grow and are looking for a new kind of address. Located in the prestigious Jumeirah Islands – one of the emirate’s most sought-after locales – it builds on the developer’s legacy of the Serenia Brand Collection, with successes that include Serenia Residences and Serenia Living on Palm Jumeirah.
Serenia District exudes calmness. The water, greenery, and thoughtful architecture work together to create a welcoming community. Expansive lake views bring a subtle, everyday luxury that’s hard to find elsewhere in Dubai. Additionally, a significant portion of the plot is dedicated to the Serenia Signature Clubhouse, a four-level exclusive community clubhouse, which redefines modern living. It will feature one of Dubai’s largest residential gyms, a serene indoor pool, world-class wellness and spa amenities, panoramic rooftop cafés, and an infinity pool with stunning views. The ground floor includes thoughtfully curated retail spaces, providing residents with everyday essentials at their doorstep.
Just minutes from the emirate’s leading business and entertainment districts, Serenia District was designed for people who seek both convenience and lasting value in their next home or investment, says Rana Hariz, Executive Director at Palma Development.
Momentum in Dubai’s prime market
Dubai’s premium real estate segment is on a roll, with nearly 950 properties valued at more than Dh15 million changing hands in 2024 alone. Analysts project that citywide prices could double over the next five years, supported by a growing population and government policies aimed at attracting overseas investment.
Palma Development’s track record speaks for itself, especially with the Serenia Brand Collection. Investors in Serenia Living saw returns of 30-50 per cent in just three years thanks to rising demand for waterfront homes. Transaction prices, initially ranging between Dh4,000 and Dh4,500 per square foot, surged to Dh5,600 per square foot in 2024, with current projections reaching Dh8,000-Dh10,000 upon completion at the end of this year. This trajectory underscores the potential of Serenia District.
With its breathtaking lake views and easy connectivity, the development is poised to follow the same upward trend, making it an excellent choice for anyone looking to capitalise on Dubai’s booming property market.
Why Jumeirah Islands?
Jumeirah Islands is a community well known for its lush, natural beauty while remaining anchored to some core fundamentals that make the location an ideal real estate investment. Emirates Hills, Dubai’s first and most prestigious ultra-luxury community, is just minutes from Jumeirah Islands. This proximity immediately associates discerning investors with the exclusivity of Jumeirah Islands, while its picturesque, lakeside setting appeals to end users. Jumeirah Islands ticks the main boxes when picking the correct location: central connectivity, proven demand, and a limited supply. This rare combination ensures long-term resilience and short-term gains in equal measure.
Prime land for new projects is scarce in this part of Dubai, making Serenia District a true one-off. Phase 1, West Residence, starts at Dh1.85 million, offering entry to a neighbourhood that consistently delivers capital growth.
“We saw the chance to create something unique—a space that offers the calm of island life but stays close to the city’s energy,” Hariz adds. “There simply aren’t many sites left like this.”
Residents will enjoy panoramic waterside living, landscaped parks, and access to the area’s popular walking trails, cafes, and wellness centres. All this comes with the security and privacy of a master-planned, low-density community.
A new standard for waterfront living
According to Hariz, Serenia District is a rare investment opportunity. “Its thoughtful design, prime location, and focus on natural surroundings set it apart, offering the potential for strong gains along with a unique way of living,” she says.
“With lush landscaping, direct lake access, and seamless links to key business and leisure hubs, Serenia District stands as an ideal choice.
“It provides residents the best of both worlds – the serenity of a low-density, nature-rich environment combined with the convenience and energy of modern urban life. Every element, from master planning to architecture, has been carefully curated to support a lifestyle that is relaxed and connected.”
